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  • Изучение брендов ТВ каналовP5240194
  • Профиль целевой аудитории ТВ канала
  • Изучение потенциала телевизионных жанров
  • Маркетинговый и рекламный потенциал лиц ТВ каналов
  • Оптимизация программного микса
  • Исследования восприятия брэнда  (brand perception studies)
  • Мониторинг брэнда  (brand monitoring)
  • Оценка немонетарных активов бренда  (brand equity)
  • Исследования отношения и использование бренда  (A&U)
  • Ценовые исследования  (pricing research)
  • Исследования осведомленности и интереса  (awareness and interest) 
  • Тестирование рекламы: от концепции до рекламных материалов  (advertising testing)
  • Мониторинг рекламной кампании  (tracking studies)
  • Анализ ключевой и потенциальной аудитории медиа-структуры
  • Сегментация рынка потребления медиа, включая «новые медиа»
  • Анализ реакции аудитории на медиа-контент
  • Участие в создании контента на основе данных социологических исследований
  • Оценка эффективности промоутерских компаний, включая роуд-шоу
  • Исследования в социальных медиа  (‘buzz’)
  • Кабинетные исследования  (desk research)
  • Обработка данных, создание сложных баз данных и статистическое моделирование

 

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