- Изучение брендов ТВ каналов
- Профиль целевой аудитории ТВ канала
- Изучение потенциала телевизионных жанров
- Маркетинговый и рекламный потенциал лиц ТВ каналов
- Оптимизация программного микса
- Исследования восприятия брэнда (brand perception studies)
- Мониторинг брэнда (brand monitoring)
- Оценка немонетарных активов бренда (brand equity)
- Исследования отношения и использование бренда (A&U)
- Ценовые исследования (pricing research)
- Исследования осведомленности и интереса (awareness and interest)
- Тестирование рекламы: от концепции до рекламных материалов (advertising testing)
- Мониторинг рекламной кампании (tracking studies)
- Анализ ключевой и потенциальной аудитории медиа-структуры
- Сегментация рынка потребления медиа, включая «новые медиа»
- Анализ реакции аудитории на медиа-контент
- Участие в создании контента на основе данных социологических исследований
- Оценка эффективности промоутерских компаний, включая роуд-шоу
- Исследования в социальных медиа (‘buzz’)
- Кабинетные исследования (desk research)
- Обработка данных, создание сложных баз данных и статистическое моделирование
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